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The Ultimate Question 5-CD Audio Collection

BETTER BUSINESS THROUGH BETTER CUSTOMER SERVICE In this revolutionary management book, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits." Such shortsightedness undermines long-term growth business company financial prudential services and success. Learn how to use "the ultimate question" to strengthen your business. Complete unabridged book read by the author. Running time: Approx. 6 hours
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The Ultimate Question

The Ultimate Question by Fred Reichheld In this revolutionary management book, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits." Such shortsightedness undermines long-term growth business company financial prudential services and success. Learn how to use "the ultimate question" to strengthen your business. Hardcover, 210 pages. Harvard Business School Press.
CLICK HERE FOR BEST PRICE

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